
Emily Kraftman
Managing Director for UK & Europe for a brand disrupting the toilet paper category.
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Aug 9, 2023 • 46min
"Who Gives a Crap" on DTC vs retail, small budgets and their first TV campaign - Emily Kraftman, Managing Director UK
Guest: Emily Kraftman, Managing Director for UK & Europe for a brand disrupting the toilet paper category. Topics: Challenges of unique brand name, career switch challenges, fast growth challenges, importance of purpose in marketing, transitioning from DTC to retail, growing with small budgets, launching first TV campaign.