Emily Keegan

Tressie McMillan Cottom, a sociologist and insightful NY Times columnist, teams up with Emily Keegan, a creative consultant, to explore the surge of rural aesthetics in today's culture. They dive into how trends like cowboy boots and farmhouse decor signal deeper political meanings. Tressie highlights the connection between nostalgia and political messaging, while Emily examines the authenticity that voters seek. Together, they question whether Democrats should embrace these rural signifiers to redefine their political narrative.