Emily Herrera

Emily Herrera, an investor at Night Ventures specializing in the creator economy, dives into the power of partnerships between creators and startups. She discusses how creators can effectively connect with younger audiences and the significance of authenticity in building community trust. The conversation also explores innovative compensation models for creators, suggesting options between cash and equity. Herrera emphasizes that while everyone can be a creator, strategic collaboration with VCs is key to navigating this evolving landscape.