In this enlightening discussion, Emily Cross, a marketing head and AI expert, dives into the untapped potential of client feedback. She reveals strategies for effectively collecting and analyzing feedback to enhance service quality and pricing. Emily shares how AI tools like ChatGPT can streamline the feedback process, making it more proactive and client-centered. She also emphasizes the importance of timing when soliciting insights and turning success stories into compelling marketing materials, positioning client feedback as a hidden superpower for businesses.