Emily Crookston

Emily Crookston, a ghostwriter and business strategist, shares her journey from philosophy professor to the publishing world. She emphasizes the importance of integrating business goals into the book-writing process and marketing throughout. Emily discusses engaging potential readers early, maintaining post-publication momentum, and overcoming writer's mindset challenges. Valuable tips include effective title selection, collaborating with professionals, and treating your book as a key part of your brand strategy—all aimed at maximizing impact and ROI for authors.