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Emily Crookston
Ghostwriter and business strategist, owner of The Pocket PhD. Author of 'Unwritten, The Thought Leader's Guide to Not Overthinking Your Business Book'.
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Oct 24, 2024
• 39min
Planning Your Book's Impact from Day One: Insights with Guest Emily Crookston
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Emily Crookston, a ghostwriter and business strategist, shares her journey from philosophy professor to the publishing world. She emphasizes the importance of integrating business goals into the book-writing process and marketing throughout. Emily discusses engaging potential readers early, maintaining post-publication momentum, and overcoming writer's mindset challenges. Valuable tips include effective title selection, collaborating with professionals, and treating your book as a key part of your brand strategy—all aimed at maximizing impact and ROI for authors.
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