Emilie Kroner

Emilie Kroner, SVP of Retail and Commerce at MasterCard, shares her insights on data as the new currency in retail. She discusses the fusion of creativity and analytics, highlighting how understanding customer emotions leads to better retail experiences. Kroner delves into evolving consumer expectations post-pandemic, and the essential role of data analytics in anticipating market trends. She emphasizes the importance of personalized shopping experiences and innovative loyalty programs to adapt to modern consumers' needs.