Emilie Gerber, founder and CEO of Six Eastern, shares her extensive PR expertise, having worked with over 100 tech companies. She explains why press coverage is crucial for startups and dispels myths about its impact. Emilie emphasizes the importance of tailored pitches for different publications and discusses the nuances of pitching reporters versus customers. She also highlights innovative strategies, such as leveraging social media for direct communication, and provides actionable insights for creating compelling stories that resonate with audiences.