Elyse Lupin

Elyse Lupin, president and founder of Elysium Marketing Group, shares her journey from a solo entrepreneur to leading a thriving agency specializing in food and franchise marketing. She discusses the paradox of growth: challenges intensify as you scale, emphasizing the importance of client and team retention as true indicators of success. Elyse highlights the value of celebrating small wins and fostering a strong company culture as strategic advantages. She also reflects on the significance of letting go of control and empowering her team to drive success.