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Elyse Lupin
President and founder of Elysium Marketing Group, a full-service food and franchise marketing agency with over a decade of experience scaling agency operations and building franchise-focused marketing expertise.
Best podcasts with Elyse Lupin
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Dec 3, 2025
• 26min
The Truth About Agency Growth: Why It Gets Harder Before It Gets Easier with Elyse Lupin | Ep #859
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Elyse Lupin, president and founder of Elysium Marketing Group, shares her journey from a solo entrepreneur to leading a thriving agency specializing in food and franchise marketing. She discusses the paradox of growth: challenges intensify as you scale, emphasizing the importance of client and team retention as true indicators of success. Elyse highlights the value of celebrating small wins and fostering a strong company culture as strategic advantages. She also reflects on the significance of letting go of control and empowering her team to drive success.
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