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Elwyn Gladstone
Founder of Biggar & Leith, the spirits company behind hits like Malfy Gin and Shanky’s Whip. He previously worked at William Grant & Sons and Proximo Spirits, contributing to the launch of brands like Hendrick’s Gin and Kraken Rum.
Best podcasts with Elwyn Gladstone
Ranked by the Snipd community
May 14, 2025
• 56min
64: How Elwyn Gladstone Built Hit Spirits Brands Shanky’s Whip and Malfy Gin - Business of Drinks
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Elwyn Gladstone, founder of Biggar & Leith, has a rich history in spirits, having helped launch brands like Hendrick’s Gin. Alongside liquor lawyer Sean O'Leary, they dive into what makes a spirits brand irresistible. Elwyn discusses using bold packaging and unique flavors, like Malfy Gin’s lemon-infused Italian charm. He reveals how Shanky’s Whip overcame initial skepticism with its fun story and distinct taste. They explore global strategies for brand expansion, emphasizing adaptability without a large team.
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