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Elsbeth Johnson

Senior lecturer at MIT’s Sloan School of Management and founder of the consulting firm System Shift. Co-author of the HBR article "What the West Gets Wrong About China."

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Jun 8, 2021 • 26min

What Business Leaders Need to Know About China Now

Elsbeth Johnson, a senior lecturer at MIT and founder of System Shift, teams up with Rana Mitter, an Oxford history professor, to unravel misconceptions about China. They emphasize that democracy and free markets aren't solely linked and that understanding China's unique political landscape is crucial for global business leaders. Their insights reveal how deep historical roots shape current decisions and how China's consumer economy is transforming rapidly. By encouraging cultural immersion, they advocate for a more nuanced approach to engaging with this complex market.