Ellie Hughes

In this insightful conversation, Ellie Hughes, VP of Marketing at Freeletics and a brand expert, shares her journey in turning around a struggling fitness brand. She emphasizes the importance of brand repositioning as a growth strategy and discusses how to identify the right time for change. Ellie also reveals her secret to winning internal buy-in through data storytelling. With a focus on authenticity, she champions real user stories over polished marketing speak, proving that budget constraints can still yield high-impact campaigns.