Ellen Di Resta

Ellen Di Resta, an innovation strategist and founder of The Idea Builders Guild, challenges the myth that good work automatically leads to recognition. She reveals how intangible assets, such as design thinking and collaboration, are often overlooked in favor of measurable metrics. Ellen introduces her Four Pillars Framework, emphasizing the need to understand customer perceptions and interactions. She shares insights into why many R&D projects fail and offers advice for high performers who feel underrecognized, urging them to embrace new ways of showcasing their contributions.