Ella Rauen-Prestes

Ella Rauen-Prestes, founder of FitBakes, shares her journey from corporate life to creating a thriving UK brand of low-carb, high-protein baked goods. She discusses the bold decision to pivot from cakes to bars and bread while prioritizing profitability over rapid growth. Ella reveals how she effectively markets on a budget and navigates challenges like outsourcing production and customer service. She also candidly shares her experiences with perimenopause as she balances business and personal life, offering a fresh perspective for entrepreneurs.