Ella McKay

Ella McKay, founder of the unapologetically indulgent chocolate brand Fatso, shares her journey from brand marketer to entrepreneur. She discusses the provocative name as a rebellion against guilt and restriction in the chocolate world. Ella emphasizes the importance of ethical sourcing from Colombian cacao farmers and navigating the complexities of retailer relationships. With a hands-on approach, she highlights the balance between gut instinct and analytics, and her ambitious plans for making dark chocolate exciting again.