Elizabeth Tan

Elizabeth Tan, WGSN’s Senior Culture Strategist and author of 'The Regression Generation', joins CEO Carla Buzasi to tackle the pressing issues faced by Gen Z and Alphas. They discuss how the pandemic has exacerbated loneliness, anxiety, and declining social skills, creating a 'regression generation'. Insightful strategies for community engagement and meaningful connections are explored, alongside the cultural significance of cooking as a love language. The role of technology and brands in enhancing youth safety and fostering emotional ties also takes center stage.