Elizabeth Strickert

Join Elizabeth Strickert, Director of Content Marketing at A-LIGN, as she shares her insights on content creation inspired by TikTok star Alix Earle. Discover how consistency trumps virality in building a lasting brand, the importance of authenticity in influencer culture, and innovative B2B marketing strategies. Elizabeth highlights the power of storytelling in nurturing audience connections and emphasizes the necessity of adapting content across platforms. With engaging anecdotes, they explore balancing growth while staying connected to your core audience.