Elizabeth Segran, a senior staff writer at Fast Company, unpacks Abercrombie & Fitch's impressive comeback. She discusses how the brand has transformed from its controversial past to embrace inclusivity and diversity in its marketing strategies. Segran highlights the shift to appeal to a younger demographic and the importance of influencer partnerships. Listeners will find insights into the brand's evolution and the strategic pivots that have fueled its resurgence in the ever-changing fashion landscape.

Fast Company's senior fashion writer Elizabeth Segran discusses Abercrombie & Fitch's resurgence, highlighting its rebranding efforts towards inclusivity, diversity, and functionality. The podcast explores the brand's history, controversial marketing strategies, and successful comeback by focusing on quality, fit, and targeting a specific audience.

Guests Ann Gehan and Elizabeth Segran discuss Allbirds' rise and fall in the DTC market, exploring challenges post-IPO, sustainability initiatives, and brand transformation strategies. The podcast delves into the complexities of DTC branding, leadership changes, and lessons learned from successful and struggling companies in the retail market.