Elizabeth Segran

Elizabeth Segran, a senior staff writer at Fast Company, unpacks Abercrombie & Fitch's impressive comeback. She discusses how the brand has transformed from its controversial past to embrace inclusivity and diversity in its marketing strategies. Segran highlights the shift to appeal to a younger demographic and the importance of influencer partnerships. Listeners will find insights into the brand's evolution and the strategic pivots that have fueled its resurgence in the ever-changing fashion landscape.

Elizabeth Segran, a senior fashion writer at Fast Company, discusses Abercrombie & Fitch's surprising renaissance after a tumultuous past. The conversation dives into the brand's transformation from a controversial teen icon to a more inclusive and relevant player in today's fashion scene. Segran highlights their strategic rebranding efforts and shift in marketing to attract a diverse audience. Listeners learn how this iconic brand is adapting to modern values while reclaiming its place in the competitive retail landscape.

Ann Gehan, a retail reporter at The Information, and Elizabeth Segran, a senior staff writer at Fast Company, delve into the rise and fall of Allbirds, the sustainable shoe brand once valued at $4.1 billion. They discuss Allbirds’ innovative approach to comfort and sustainability, its battle against Nike, and the challenges of declining sales post-IPO. The conversation explores the broader struggles faced by direct-to-consumer brands amidst economic shifts and digital marketing pressures, raising questions about the future of retail.