Elizabeth Schmidt

Marketing expert Elizabeth Schmidt, with a background at Disney and Target, dives into the dynamics of Gen Z marketing and luxury retail. She discusses how brands like Zadig & Voltaire effectively target Gen Z while Gen X parents make the buys. The conversation highlights the revival of nostalgia in retail and the significance of storytelling in advertising. Schmidt also touches on the shifting landscape of luxury branding, emphasizing community and experiential value as key drivers of consumer engagement.