Elizabeth Montavon

Elizabeth Montavon, a nine-time national champion water skier and director at Parity, dives into the booming world of athlete marketing. She emphasizes the power of authentic storytelling, especially for female athletes facing unique challenges. Elizabeth shares insights on how relatable narratives can resonate with audiences and discusses the need for brands to create genuine partnerships. She also offers valuable advice for parents of young female athletes, stressing the importance of diverse revenue streams and effective branding strategies.