Elizabeth Milian

Elizabeth Milian, a brand protection attorney, dives into the intriguing world of beauty dupes—products inspired by high-end counterparts. She clarifies that while dupes can be legally gray, they spark a flurry of lawsuits aimed at protecting unique brand assets. Milian breaks down key legal battles, emphasizing the role of consumer confusion in these disputes. Beyond legalities, she touches on the exciting crossover between beauty brands and sports, highlighting partnerships like Maybelline and WWE as they reshape marketing strategies.