In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of selling a business, and why it’s often harder than founders expect. They offer insights on how to prepare for a sale, protect your mental health, and how to best navigate this major life change that few others understand.

Back the book on Kickstarter

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Topics we cover:

(1:49) – Exit Strategy Introduction
(6:56) – Exits are complicated
(11:16) – One of the hardest things you’ll ever do
(15:57) – Your business is your baby
(18:35) – Entering the unknown
(26:49) – Six factors that shape how you feel about an exit
(31:03) – Making it real

Links from the Show:

Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
Back the book on Kickstarter
MicroConf Connect Applications Close Today, December 10th
Rob Walling (@robwalling) | X
Dr. Sherry Walling (@sherrywalling) | X
The SaaS Playbook
Built to Sell by John Warrillow
Touching Two Worlds by Dr. Sherry Walling
The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD, Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Elizabeth McKenna

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