Elizabeth Maxson

Elizabeth Maxson, CMO at Contentful, dives into how AI is reshaping marketing. With a rich background from Salesforce and Tableau, she discusses their research on whether AI makes marketers more human. Topics include the migration from AI experimentation to implementation and the challenge of managing an ever-growing toolkit. Elizabeth emphasizes the importance of emotional resonance in AI-generated content and how personalization can enhance customer experiences without feeling invasive. She also contrasts marketing strategies between Europe and the U.S., urging teams to prioritize human connections.