Elizabeth Korver-Glenn, an Assistant Professor of Sociology, and Sarah Mayorga, a Professor of Sociology, dive into the intricate dynamics of neighborhood reputation in their collaborative work. They explore how residents of Northside, a Latinx barrio in Houston, strive to reshape their community's image against external stigmas. The conversation touches on the impact of racial capitalism, grassroots resistance, and the complexity of gentrification, revealing the profound connection between identity, memory, and urban inequality.