Elissa Fink

Elissa Fink, former CMO of Tableau who scaled the company from $5 million to over $1 billion, shares her insights on marketing's vital role in the boardroom. She discusses the synergy between brand and demand, emphasizing how every demand touch is also a brand touch. Learn about the key qualities that differentiate great CMOs, like curiosity and adaptability. Elissa offers actionable tips to manage small issues before they escalate, and reveals pitfalls to avoid while maintaining brand authenticity at scale.