In this engaging discussion, Josh Harris, co-founder of Apollo Global Management and a notable sports franchise owner, shares insights on the surge of institutional investors in professional sports. Dave Dase and Elis Jones from Goldman Sachs delve into the booming sports investment landscape, emphasizing the rising media rights and potential in women's sports. They also explore how Formula One's transformation into an entertainment juggernaut boosts its visibility. The emotional and financial aspects of sports investments are highlighted, showcasing the unique blend of passion and profit.