Elina Vilk

Elina Vilk, President and Chief Business Officer of David's Bridal, discusses the company's transition into an AI-driven tech powerhouse. She highlights the launch of Pearl Planner, which simplifies wedding planning by leveraging personalized AI experiences. The conversation dives into modern marketing strategies tailored for brides, the impact of social media, and the importance of maintaining individuality amidst evolving wedding trends. Elina emphasizes how technology is reshaping the bridal shopping experience to better meet diverse customer needs.