Elijah Morey

Elijah Morey, co-founder of Elijah's Extreme Hot Sauce, shares his journey from a small business to TikTok sensation with 1.5 million followers. He reveals how his engaging point-of-view videos went viral, leading to significant sales boosts. Elijah discusses the integration of AI in content creation and his strategies for keeping content fresh. He elaborates on the benefits of using TikTok's shop feature and the importance of authenticity in marketing. Plus, he opens up about overcoming imposter syndrome as a young entrepreneur.