Elias Voelker

Elias Voelker, VP of North America for CheckMK and an expert in IT infrastructure monitoring, shares invaluable insights on product strategy for open source firms. He discusses the crucial distinction between features in open source and commercial versions, stressing that clear differentiation is key to survival. Elias also emphasizes the importance of the 'why now?' question in sales to understand customer readiness. Additionally, he compares cultural sales dynamics between North America and Germany, offering tips for European companies entering the U.S. market.