

Eliana Dockterman
Time reporter and Mattel expert, known for her in-depth coverage of Barbie and Mattel.
Best podcasts with Eliana Dockterman
Ranked by the Snipd community

Feb 15, 2024 • 34min
The Business of Barbie | 5
Join Eliana Dockterman, a Time reporter and Mattel expert, and Matthew Jacobs, an entertainment journalist, as they unravel Barbie's captivating legacy. They dive into the cultural evolution of Barbie, from a rejected doll to a behemoth brand. Discover how Mattel faced fierce competition, adapted to market changes, and revived the brand through strategic moves, including the recent live-action movie. The duo also discusses the film's impact on societal views of empowerment, identity, and its surprising Oscar nominations.