Eli Weissman

In this engaging talk, Eli Weissman, President and founder of Advocate Wealth, dives into effective marketing strategies for lobbyists in Washington, D.C. He grapples with the challenge of reaching diverse client segments on LinkedIn while maximizing his time. The conversation highlights the importance of refining communication and identifying ideal client profiles. They also explore innovative content creation, optimizing webinars for engagement, and implementing a focused marketing funnel to attract the right clients without spreading efforts too thin.