Elery Pfeffer

Elery Pfeffer, the CEO and Founder of Nift, revolutionizes customer engagement with his innovative gifting platform. He discusses breaking away from traditional advertising, leveraging first-party data for deeper connections, and the importance of strategic gifting in an era of rising acquisition costs. Elery shares insights on maximizing impulse buying through smart marketing and the power of partnerships beyond conventional platforms like Meta and Google. His strategies are valuable for any Shopify merchant looking to enhance customer loyalty and diversify their marketing efforts.