Elena McGurn

Elena McGurn, SVP of Search at Digitas and an expert in AI-driven search strategies, dives into the evolving landscape of SEO. She discusses how AI is reshaping traditional search behaviors and the implications for brands. OpenAI's recent talent acquisition is explored, highlighting its impact on the advertising landscape. Additionally, the redesign of Netflix's home screen is examined, focusing on personalization and user engagement, which could revolutionize content recommendations and ad interactions for viewers.