Elaine Rodrigo

Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, shares insights on the transformative impact of generative AI in marketing. She discusses how AI enhances consumer behavior analysis and marketing strategies while keeping creativity at the forefront. The conversation highlights the necessity of inclusivity in creative insights and effective use of proprietary datasets. Rodrigo also emphasizes the importance of human creativity alongside AI and previews the future of AI in creative development, especially in content generation and campaign evaluation.