Get the app
Elaine Choi
CEO of Crown Affair, a hair care brand. Instrumental in the brand's growth and success, focusing on distribution, marketing, and employee well-being.
Best podcasts with Elaine Choi
Ranked by the Snipd community
Mar 13, 2025
• 38min
How Crown Affair's CEO took the brand into Sephora and beyond to capture more of the hair-care market
chevron_right
Elaine Choi, CEO of Crown Affair, shares her journey from founding president to leading the hair care brand that made waves by entering Sephora. She discusses the company’s explosive growth fueled by social media visibility, including Doja Cat's viral Met Gala moment. Choi highlights the challenges of rapid scaling, the importance of authentic community engagement, and the strategic pivots made during the pandemic. She also emphasizes the value of micro-influencers and effective team management in driving brand success in a competitive market.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
