Austin Federa, Head of Strategy at Solana Foundation, and Ekram Ahmed, CMO of Celestia, dive into the intricacies of crypto marketing. They reveal why traditional Web2 methods often miss the mark in the crypto space. Discussing narrative building, they highlight how Solana and Celestia crafted unique identities. The duo also explores crisis communication and the missteps many projects make in that arena. Additionally, they emphasize the growing importance of authentic relationships with key opinion leaders in shaping brand narratives.