Egor Golovin

Egor Golovin, Chief Commercial Officer at Serpzilla and a link-building expert, dives into the transformative impact of Google's MUVERA on SEO. He discusses the shift from sheer link volume to the critical importance of contextual relevance and trust. Egor highlights how AI-generated content can still thrive if it offers value. He emphasizes the rising significance of brand mentions and nofollow links as trust signals. Finally, he offers insights on refining backlink strategies and advises running relevance audits to align with the evolving digital landscape.