Grace is an entrepreneur, brand founder, influencer and Oxford University graduate who defied expectations and took her post-grad journey in an unexpected direction by launching 2 major brands: [We Are] TALA (sustainable, slow fashion activewear label) and fitness app Shreddy. TALA’s performance since its launch in 2019 shows it to be one of the biggest positive disruptors in the gymwear space both in the UK and overseas. At the core of the brand is a focus on ethical, eco-efficient manufacture practices. The designs are inclusive in terms of size and shape range: Grace has spoken of the importance of personalising your fitness and health journey rather than subscribing to what's most popular or promoted on social media. Grace has remained outspoken on the challenges faced by women in business, even in 2021.

A social conscience runs through all three of her companies: up-cycled offcuts and recyclable materials are incorporated into products from TALA while remaining available to consumers at affordable prices. Grace also used to vlog her daily life with great success, sharing her ups and downs as a 20-something year-old. Longtime subscribers of hers have had the chance to join her on a more personal journey.

However, she stepped away from vlogging a year ago to pursue her business ventures. Grace launched both Shreddy and TALA within a month of her final university exams. She is frequently discussed by followers for her drive and ability to be able to take on multiple projects at once with tons of enthusiasm. Shreddy has received widespread press coverage since its launch, and Grace has recently pulled off a major partnership with celeb/influencer Jordyn Woods in LA, as well as collaborations with brands such as KOI footwear (an exclusive line of vegan footwear released in 2019).

Efraim Karsh

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