Edward Ziubrzynski, an expert in SEO and EEAT-first strategy, discusses the importance of incorporating experience, expertise, authority, and trustworthiness into website content. They highlight the significance of showcasing business experience, expertise of leadership team, and awards to build trust and authority. The role of authoritativeness in the EAT framework and the importance of trust in establishing a trusted website are also discussed. Additionally, the podcast explores SEO strategies for 2023, including targeting long-tail keywords, building brand visibility, and providing valuable content for repeat business.
