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Edward Wimmer IV
CEO and co-founder of RoadID Brands (RoadID, DogID, launching RackRabbit), an entrepreneur with over two decades in e-commerce known for product-driven brand building and a focus on purpose and profitable growth.
Best podcasts with Edward Wimmer IV
Ranked by the Snipd community
Nov 4, 2025
• 54min
Building An 8-Figure DTC Brand By Ignoring The Rocket Ship Growth Story (With Edward Wimmer IV)
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In this engaging discussion, Edward Wimmer IV, CEO of RoadID Brands, shares his entrepreneurial journey that began with a life-changing near-accident and his father's wisdom. He delves into the importance of product passion and the longevity of brands, exploring how RoadID expanded to DogID and soon, RackRabbit. Edward emphasizes realistic growth strategies, contrasting them with typical rocket-ship narratives, and highlights the significance of building strong customer relationships through exceptional products and services to drive word-of-mouth.
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