Edward McFowland III

Yavor Bozhanov and Edward McFowland III, both Harvard Business School professors, delve into Pernod Ricard's digital transformation journey. They discuss how the company embraces AI to enhance data-driven decisions while overcoming internal resistance. The need for a strong data culture is emphasized, along with leadership's role in integrating AI. Additionally, they highlight the challenges of maintaining data integrity across global operations and the vital importance of a collaborative environment to successfully implement these technological advancements.