Edward Bell

Edward Bell, General Manager of Brand, Insight and Marketing Communications at Cathay Pacific, shares insights into the evolving landscape of airline marketing. He highlights how emotion influences half of airline choices and the importance of creating meaningful journeys. Bell discusses the impact of AI, emphasizing the need for brands to adopt a more human approach. He also explores the K-shaped economy's effects on consumer behavior and suggests balancing brand love with product-level marketing to enhance customer connections.