Eduardo Pluth

Eduardo Pluth, a Category Pirate and business strategist, discusses the transformative concept of the experience economy. He emphasizes the shift from traditional goods to creating memorable experiences that resonate on an emotional level. The podcast delves into the hero's journey framework, highlighting how businesses can position customers as protagonists in their narratives. Eduardo also shares humorous insights on skincare, the importance of natural beauty, and the challenges companies like Starbucks face in maintaining a strong customer experience during leadership changes.