Edina Kalamperovic

Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her journey from agency life to the world of ad tech. She highlights the necessity of understanding client relationships and the ever-evolving digital landscape. Key discussions include the importance of data utilization and personalized marketing strategies. Edina emphasizes that customer loyalty is a mindset, not just a program, and explores how retail media opens new pathways for brands to connect. She also underscores the impact of enriched in-store experiences on fostering consumer loyalty.