Are your ads converting? Is conversion rate a vanity metric? What’s the deal with split testing?

This week’s guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he’s even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.

Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it’s not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.

Plus, in the age of AI, are analytics ever going to go away? Dylan doesn’t think so.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

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Twitter: https://www.twitter.com/mrsharma

Edgar Lujano

The AI-powered Podcast Player