Eddy Cue

Eddy Cue, Apple’s Senior Vice President of Services, sheds light on Apple's Hollywood strategy. He reveals that Apple aims to create top-notch content rather than just a vast library. Cue discusses the company's commitment to theatrical releases and its strategic approach to content spending. He also addresses interest in acquiring studios and owning sports rights, emphasizing a long-term vision for Apple TV. The conversation uncovers how Apple measures success and challenges in retaining subscribers, making it clear that Apple is serious about its Hollywood ambitions.