Kevin Fredericks is a comedian, producer, director, and entrepreneur behind KevOnStage studios. He is known for his works Major Deal (2016), No Good Men (2008), and The Family Exchange (2015). Despite his talent, Hollywood somehow couldn't say yes to him. But that didn't stop him from having his green light and making his trademark in the tv industry. In fact, he surprised people to build his own streaming service.

Today's episode talks about how he built an independent brand that really paid off his hard work. He established a solid fan base, had millions of followers on social media, and monetized these platforms by producing his hilarious viral content, a total blast in the mainstream.

Listen as we talk about what's going on in his business and his independent success, turning rejection into a massive opportunity to be where he is now.

Episode Highlights

[01:56] What KevOnStage is currently working on

[04:49] His take on more black content going in the mainstream

[06:53] KevOnStage’s motto, his marketing strategy, and business goals

[11:57] What it’s like to have autonomy in his brand

[19:08] His thoughts on artists knowing their audience and dealing with critics

[21:30] What's the process from the stuff put out on socials versus onstage

[25:24] How does he approach his game using different social platforms

[32:38] What’s something beyond just the monetary gain that makes him want to continue to feel inspired to create content

[35:13] His opinion on creators who are a one-platform-dominant

[38:21] Where does his most lucrative income come from

[41:57] How he diversify his content to own the media and make his brand stand out

[45:51] What would he like to be doing more of

[51:28] KevOnStage’s new content to watch out for

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Kevin Fredericks Studios

Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.

Eddie

The AI-powered Podcast Player