Eddie Riedl, a distinguished accounting professor at BU Questrom, and John Streur, former CEO of Calvert Research and Management, dive deep into the evolution of ESG. They trace its roots from early corporate ethics concerns to its global prominence today. The discussion highlights the shift from traditional financial metrics to comprehensive ESG standards, the role of market mechanisms in addressing environmental issues, and the myths surrounding capitalism's compatibility with social responsibility. It's a fascinating journey through business ethics and accountability.