Ed Upton

Ed Upton, CEO and founder of Littledata, dives into the complexities of tracking data accuracy for Shopify brands. He discusses the discrepancies in revenue reporting between platforms like Facebook, Google, and Shopify. Ed reveals how server-side tracking can bridge the 20-30% revenue gap and the power of a unified data layer for enhanced customer insights. He also explores how accurate data feeds improve ad performance across Meta and Google, and how Littledata optimizes email flows on Klaviyo. Actionable tips await brands of all sizes!