Latashá and Ed Balloon, both pioneering independent musicians, share their journeys at the intersection of music and onchain media. They discuss their initial skepticism of NFTs, the transformation of their careers post-COVID, and the vital importance of community in the Web3 landscape. The conversation also touches on the need for artist independence, the significance of user data, and the tension between corporate interests and creative integrity. Ultimately, they emphasize the power of authenticity and artistic freedom in shaping the future of music.