Ed Baker

Angel investor and growth advisor; former VP of Product and Growth at Uber and Head of International Growth at Facebook.

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Feb 16, 2022 • 50min

20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

Ed Baker, an angel investor and former VP of Growth at Uber and Facebook, shares his journey from founding a dating site at Harvard to leading monumental growth teams. He discusses the right timing for startups to hire growth leaders and the importance of achieving product-market fit first. Ed outlines his structured interview process, identifying key qualities for exceptional growth hires. He highlights the significance of experimentation in growth strategies, the impact of user experience on conversions, and the collaborative nature of successful growth teams.

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